PACIFIC'S AMERICAN MARKETING ASSOCIATION

Welcome to the NEW PAMA Website

The University of the Pacific's Chapter of the American Marketing Association, PAMA as we like to call it, is a professional club located in the Eberhardt School of Business at the University of the Pacific in Stockton, Ca. We pride ourselves in creating a professional atmosphere where we can meet employers, alumni, and most importantly, our career expectations.

Welcome to the NEW and IMPROVED Pacific's American Marketing Association website.

AMA PREAMBLE

The American Marketing Association commits itself to promoting the highest standard of professional ethical norms and values for its members. Norms are established standards of conduct that are expected and maintained by society and/or professional organizations. Values represent the collective conception of what people find desirable, important and morally proper. Values serve as the criteria for evaluating the actions of others. Marketing practitioners must recognize that they not only serve their enterprises but also act as stewards of society in creating, facilitating and executing the efficient and effective transactions that are part of the greater economy. In this role, marketers should embrace the highest ethical norms of practicing professionals and the ethical values implied by their responsibility toward stakeholders (e.g., customers, employees, investors, channel members, regulators and the host community).

Mission Statement

Marketers must do no harm. This means doing work for which they are appropriately trained or experienced so that they can actively add value to their organizations and customers. It also means adhering to all applicable laws and regulations and embodying high ethical standards in the choices they make.
Marketers must foster trust in the marketing system. This means that products are appropriate for their intended and promoted uses. It requires that marketing communications about goods and services are not intentionally deceptive or misleading. It suggests building relationships that provide for the equitable adjustment and/or redress of customer grievances. It implies striving for good faith and fair dealing so as to contribute toward the efficacy of the exchange process.
Marketers must embrace, communicate and practice the fundamental ethical values that will improve consumer confidence in the integrity of the marketing exchange system. These basic values are intentionally aspirational and include honesty, responsibility, fairness, respect, openness and citizenship.

PAMA UPCOMING EVENTS

THE DURAFLAME DINNER WAS A HUGE SUCCESS. A BIG THANKS GOES TO EVERYONE WHO HELPED PUT IT ON AND ESPECIALLY TO OUR SPEAKER, CHRIS CARON